A website is a powerful online marketing tool that you can use to promote your business on the internet. A few years ago building a website for a small or large company was expensive and distressing. However, thanks to free tools like WordPress, creating a corporate website is easy and fast today. WordPress has a large number of specific themes or templates for companies and corporations that will go very well for your business.
There are impressive custom-made WordPress themes for companies that provide all the features and functionalities you may need to promote and manage your business online. Picking the correct WordPress template for your commercial is not problematic if you know how to search. A corporate website is not only a means to present your business online, having a contact form will help your clients to contact you, and showing information about your location is also essential. Finally, it is a good idea to have a flexible design that allows you to redesign your website in the future.
If you are not sure if any of these fantastic WordPress themes are suitable for your web project, we have published some other collections of WordPress themes that could better fit what you need.
What a good WordPress theme should have
While developing websites with WordPress, you have option to choose from thousands of open source and paid themes. Each WordPress theme enables you to design the user interface of the website without writing longer lines of code. You can take advantage of the front-end styling components – page layout, font styling, graphics, colours and widget location – to control the look of your website and content presentation across various browsers. But you must remember that WordPress has a much larger worldwide market share than other content management systems. A single theme may be used by a large number of websites. Hence, there are always chances that a theme may look your website identical to several other websites. You need to focus on a number of do’s and don’ts while selecting and using WordPress Themes.
In comparison to other content management systems, WordPress provided a higher number of free themes. Hence, you can have option to choose from many free and paid WordPress themes. But a single theme may not meet the requirements of all websites. While comparing the themes, you must keep in mind the website’s look and content presentation. It is also a great idea to try out multiple themes to decide the WordPress theme that complements your website’s needs precisely.
You can easily pick the right theme for your website by defining its colours, width, columns, navigation option, and other important features. Likewise, you also need to decide the nature and purpose of the website. When the theme complements the precise needs of the website, it becomes easier for you to avoid customizations and modifications. Also, you can add specific functionality to the website without using additional plug-ins. However, you can always opt for themes that allow you to make changes to its key components like layout, width and column spacing through control panel.
The loading speed of your website will affect its user experience and search engine visibility directly. You must not affect the speed of your website by choosing WordPress themes that are feature-heavy or use large files like background images and videos. Likewise, you need to opt for a theme that has been updated on a regular basis to enhance website speed based on its high quality source code. You can easily check the loading speed of the website with a specific theme by using a number of online tools.
Many developers opt for free WordPress themes to save money. But you can always reap a number of benefits – reliable codebase and technical support – by investing in a premium theme. The premium themes will further make your website look different without making additional customizations. There are also certain premium themes that are designed just like web designing tools. You can use such themes to create custom page layouts and other components.
While selecting a WordPress theme, you must not forget the fact that most people nowadays access websites on their mobile devices. You need to implement responsive web design to make the website look good on both computers and mobile devices. That is why; it becomes essential to opt for a WordPress theme that makes your website responsive and mobile-friendly. You can always avoid using mobile plug-ins additionally by using a theme that makes your website look good on varying devices.
You must remember that users will access your website on various browsers. But there are chances that a single WordPress theme may not make your website look good on each browser. Hence, you must perform basic browser compatibility test to check how the theme looks on major web browsers. Likewise, you also need to check if the theme supports all plug-ins required by your website. When the theme supports plug-ins required by your website, you can easily add functionality to the website through plug-ins.
Unlike plug-ins, themes are not responsible for the website’s functionality. You can use the themes only to make the website content look appealing on various devices. There are a number of premium themes that come with additional functionalities like search engine optimization. But you can easily add functionality to the WordPress application by using specific plug-ins. Hence, you must opt for themes that support basic WordPress functions.
You have option to choose from a large number of WordPress themes. Some of these themes are free, whereas others are premium or paid. But the quality of individual themes differs. Hence, you must not pick a theme based on the visually arresting photography used by the WordPress web developer. It is always important to evaluate each theme thoroughly, and ensure that it meet all needs of your website. The evaluation will help you to avoid making changes to the theme in future.
There are many instances where WordPress themes directly affected the security of websites. Hence, you must assess the quality and reliability of each WordPress theme by collecting information from various sources. It is always important to read the reviews and ratings posted by other users to assess the quality of a theme accurately.
On the whole, you can curtail website development time significantly by using WordPress themes. But the quality and reliability of individual themes differ. Hence, you must build the website with the right WordPress theme and customize the theme to make your website look and feel different.
If you have the budget, go for a custom designed WordPress theme instead of settling for a free one. But don’t just go to any WordPress theme designers. To get the most out of your theme, make sure you deal with an experienced and SEO-knowledgeable WordPress template designer / developer. Based from experience, a good designer will cost you somewhere between 3K to 5K depending on your design requirements. If you choose to settle for a custom designed WordPress theme, you should understand that sooner or later, you will have to pay for the developer to upgrade your theme in case WordPress releases a newer version. If you’re OK with the above, then a custom designed WordPress theme is highly recommended for you. Alternatively, you can settle for the next best thing – Premium WordPress themes.
Using premium themes like Thesis, Headway, Genesis and Catalyst gives you an edge in terms of customization and SEO. These themes are coded by no less than the experts so you can be sure they are compliant to established web standards. They are also compatible to virtually every internet browser so you don’t have to worry about how your website will look when viewed in any browser. These are just a few benefits that is available to you if you opt to use a Premium WordPress theme.
Cost is one of the reasons why most bloggers and webmasters choose to use Premium WordPress themes over custom designed theme. Although it shouldn’t be the case, website owners are limited with their resources. The truth is, to get a good custom designed WordPress theme, it will cost you some money and so, if you are not ready to shell out funds for your WordPress theme, then a Premium theme will do. It will cost you only a fraction of what you pay for a custom designed theme. The problem is, you risk your website’s brand if you don’t customize it since there will be many of you using the same theme.
The good news is, Premium WordPress themes are easy to customize. In fact, Premium themes’ best selling proposition is their “customizability”. While the ease of customization varies from one Premium theme to another, they’re generally easy to customize without having to deal with codes. This feature is especially appealing to website owners who don’t know how to write a code and who just want to concentrate on creating solid content and marketing their products.
While not true to all Premium WordPress themes, a sizeable number does provide lifetime update and upgrade. WordPress continue to improve, hence, the release of newer versions. But with the enhancements and improvements on WordPress, your outdated theme may no longer work as it used to. What’s worse, it could potentially inhibit the your website achieving it’s full potential.
theme support, another important feature that should be “a-must” for every WordPress theme is not always available to all themes. If you’ve chosen to use a Premium Template, chances are, that you are receiving all the support that you need. Thesis theme for instance, has got a great support community where you can get all the help you need. A detailed theme documentation that comes with almost all WordPress themes is not enough to get you sailing all by yourself. Some wild customization that you require might not have been documented and so you want someone to help you. This is why support is indispensable.
Traffic is the lifeblood of every website. In order for your online business to thrive, you need to make sure people are constantly visiting your website. The best route would be from the search engines to your website. Why? Because traffic from search engines are highly targeted, hence, highly convertible. To get a share of traffic from Google, Yahoo and Bing, your website needs to be optimized for them. It’s called SEO, short for search engine optimization. Now what has Premium WordPress themes got to do with SEO you ask? Well, SEO starts on your website and it’s called on-page optimization. If the WordPress template you’re using is poorly coded and confusing to the search engines, then you can’t expect much love from them. Unfortunately, this is often the reality that free WordPress theme users have to face. Free WordPress Templates are mostly created by novice designers. Premium WordPress Templates, on the other hand, are usually created by the more experienced and knowledgeable WordPress developers/ designers. And because it’s for mass consumption, it would be easy identify the good ones from the mediocre ones. All it takes is a quick search on Google to read reviews and testimonials from current and previous users. For custom designed themes, it’s really hard to tell especially if you don’t know how to write a code.